Webinar: Marketing to Baby Boomers

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Get the marketing advice you need to get more baby boomers interested in doing business with your firm. This critical demographic is huge. In fact, the baby boomer generation accounts for nearly 80% of the total wealth of the nation. Baby boomers are the wealthiest, best educated and most sophisticated of purchasers. If you treat them like every other customer, you're going to leave profits on the table. Watch Kates-Boylston's webinar, Marketing to Baby Boomers, today! This informative webinar features Mayra Ruiz, founder of digital marketing and social media firm Ruiz McPherson Communications, and April Remedies, general manager of Forest Park Cemeteries and Funeral Home in Shreveport, LA.

Join Mayra and April as they team up to provide expert guidance on marketing to baby boomers. You'll learn:

What to say in marketing messages to boomers
What to do to get boomers to visit your location
What to budget, and how to spend your money
How to increase response rates and close more deals
And much more!

It doesn't matter if you are an owner, funeral director, preneed salesperson or cemetery professional, you'll gather the insights and tools you need to market to boomers with technology and intelligence.

Features

CD w/ audio from the webinar
Speaker presentations that you can follow along with as you listen or print out for easy reference

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